Business Model Canvas: Building Business Models in Practic

The Business Model Canvas is a strategic tool designed to help businesses visualize, develop, and refine their business models. It simplifies complex concepts by breaking them down into 9 core elements, enabling companies to identify how they create, deliver, and capture value.

The canvas is widely used for:

• Aligning teams by providing a clear, shared framework.
• Identifying strengths, weaknesses, and areas for innovation.
• Testing and iterating business ideas quickly and effectively.

Its goal is to support better decision-making and drive business success through a structured yet flexible approach.

The Business Model Canvas was created by Alexander Osterwalder in 2008 as part of his doctoral dissertation. It was later popularized through his book "Business Model Generation," co-authored with Yves Pigneur in 2010.

The primary goal of the canvas was to provide a simple, visual framework for understanding, designing, and innovating business models. It aimed to replace lengthy business plans with a concise, collaborative tool that helps teams quickly map out and test how a business creates, delivers, and captures value.